´My Lausanne´ Tourism Board
The jewel of international luxury travel and tourism, Switzerland´s elite yet discreet historic city of Lausanne acts as omniscient protagonist to the thousands of visitors and celebrities who visit it each year. Working with the ´My Lausanne´ tourist board – Imagination Headquarters was employed to literally ´put the city on the map´ by compiling a series of strategic travel articles and social media engagements to promote the location to an affluent international audience with top fashion personality Charles Daniel McDonald acting as narrator.